By Load Less
Why loading less matters
The web is getting heavier: higher video resolutions, autoplaying players, and platforms that often default to higher quality than we really need.
But the web runs on electricity, and as of 2025, 33% of the world’s electricity still comes from coal, the fossil fuel that emits the most CO₂.
The goal
A lower carbon footprint for everyday browsing, without changing the way you use the web.